The Collegiate Advertising Awards (CAA) is a prestigious competition that honors excellence in higher education communications, marketing, advertising, and promotional efforts across the United States and Canada. This year’s program received entries from a wide range of colleges and universities, from small community colleges to large institutions and university systems. Submissions were evaluated by a national panel of industry professionals and scored on a 100-point scale.
Western Dakota Technical College (WDTC) competed against institutions of similar size within designated categories and divisions. The college earned a Gold Award for its College Viewbook in the brochure, folded-panel category. Gold Awards earn a score of 95 to 99 (top 5% in the nation).
The WDTC Viewbook was written and designed by the WDTC Marketing Department, including Tristen Koehne, Marketing and Website Coordinator, and Pamela Stillman-Rokusek, Marketing Director. Ro-Sham-Bo Creative contributed to the development of brand identity elements which were incorporated.
Awards are presented to entries receiving the highest scores in the nation for advertising excellence. Entries were judged on criteria including creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.
Representing all areas of communications, media, marketing, advertising, and promotion, the 2025 Collegiate Advertising Awards showcased some of the strongest and most innovative work in higher education marketing today.
The Collegiate Advertising Awards is proud to recognize the outstanding creative achievements of Western Dakota Technical College.
All winners are posted on the Collegiate Advertising Awards website at www.CollegiateAdAwards.com.
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Pamela Stillman-Rokusek (left), Marketing Director, and Tristen Koehne, Marketing and Website Coordinator, of Western Dakota Technical College's Marketing Department, show the certificate and award the college received along with the Gold Award-winning WDTC Viewbook.
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ABOUT WESTERN DAKOTA TECHNICAL COLLEGE
Western Dakota Technical College (WDTC) was established in 1968 and is the only technical college serving the western South Dakota region.
WDTC offers nearly 40 programs in a variety of fields, including Business and Computers, Construction and Manufacturing, Energy and Environmental Technologies, Health Sciences, Legal and Public Services, and Transportation Technologies.
One hundred percent of Western Dakota Tech's most recent graduates are working, continuing their education, or are enlisted in the military, per the WDTC 2024 Placement Report. There were 249 respondents out of 286 graduates surveyed. [*Placement information is derived from graduate surveys, faculty-collected data, placement surveys started six months after graduation, and the South Dakota Department of Labor and Regulation. Overall placement rate is figured by: (responding graduates employed, continuing education, or in military service)/(responding graduates who are seeking employment). The number of program graduates are unduplicated by CIP code.]
Western Dakota Technical College faculty, staff, and administration focus their efforts on helping students gain the skills and experiences they need to succeed. Through hands-on learning, internships, and industry partnerships, Western Dakota Tech students graduate ready to make a real and immediate contribution to their employers and to their communities.
For information about WDTC, call (800) 544-8765 or (605) 718-2565 or send an email to Admissions@wdt.edu. Visit us on the web at wdt.edu.
